104-108 Victoria Road, Rozelle

Traders In Purple is preparing for a new mixed use residential development at 104-108 Victoria Road, Rozelle via a State Significant Development Application (SSDA) through the NSW Government’s Housing Delivery Authority (HDA) process.

This website provides a summary of the proposal and outlines where to find more information, how to stay informed and how to provide your feedback.

Project details

  • Address: 104-108 Victoria Road, Rozelle

  • Local Government Area: Inner West

  • Development type: Housing Delivery Authority - Housing

  • Assessment type: State Significant Development Application

  • Application number: SSD-101723458 (via the Major Projects Planning Portal)

  • Status: Preparing Environmental Impact Statement (EIS)

  • Developer: Traders In Purple

About the proposal

The proposal is currently in the pre‑lodgement phase, meaning the design is evolving and being informed by technical studies and community feedback.   

The proposal includes:

  • A rezoning proposal that amends the site’s current planning controls for the site by increasing the allowable floor space ratio (FSR) and building height

  • Demolition of existing buildings, removal of selected trees, and excavation for basement levels

  • A new mixed-use development including:

    • Ground floor retail/commercial space

    • Residential building (16 Storeys) with affordable housing provisions including 25% of the proposed Gross Floor Area (GFA) for 15 years.

  • Basement parking, bicycle and motorcycle parking, storage areas and building services;

  • Public domain improvements, landscaped communal open space and deep soil planting areas;

  • Landscaping throughout the site, including at ground level and on the rooftop communal open space; and

  • Upgrades to local infrastructure and services to support the development.

The project aims to transform an underutilised commercial site into a vibrant mix-used development that delivers new homes, affordable housing and local retail that supports the ongoing evolution of Victoria Road and future Bays West Precinct Redevelopment. It is being designed to be respectful of local character and deliver a range of benefits, including:

Site renewal

Transforming an underutilised commercial site into a vibrant mixed-use development with new housing, affordable homes and local retail that better serves the needs for the growing community.

Well-connected homes

Located on the Victoria Road corridor, the development provides new homes within easy access of public transport including the future Bays Metro Station, local shops, employment opportunities and community services.

More housing choice

Increasing the availability of new homes, including affordable housing and provide greater choice for a diverse range of households in a well-connected inner-city location.

Design excellence

Designed by leading Australian architecture and design studio, Studio.SC, the residential tower responds to its urban context while supporting the ongoing renewal of the Victoria Road corridor and delivering high-quality homes for future residents.

Have your say

Traders In Purple is undertaking early engagement to understand community perspectives to help inform the proposal prior to lodgement. Feedback received during this consultation process will be considered by the project team as the proposal and design continues to evolve.

Feedback received, and how it has been considered by the project team, will be summarised in an Engagement Report. The Engagement Report will form part of the application material lodged with DPHI and made available during the exhibition period.

Phone and email

For any questions or feedback, please reach out to our community engagement team via:

Call: 1800 870 549

Email: engagement.urbanplanning@colliers.com

 Frequently Asked Questions

About Traders In Purple

The project is being developed by Traders In Purple, a national property and construction group with a 20+ year track record of creating beautiful homes and communities with purpose.

From apartments to masterplanned communities, mixed-use precincts and boutique hotels, Traders In Purple is known for delivering projects that balance beauty, liveability and functionality.

Visit the Traders In Purple website to find out more.